Health Claims & Listing Performance

There's a version of your listing that says more, sells better, and can't be taken down.

I check every line of copy and every on-image claim against the GB nutrition and health claims register, then rewrite the listing so it still sells. Most brands I look at are running at least one claim that isn't authorised, and missing several they would qualify for.

Get in touch
What I do

Everything that shapes how your product sells.

Claims & Compliance
Health and nutrition claims are governed by retained Regulation 1924/2006 and the CAP Code, and most brands I look at carry at least one claim that isn't authorised. I check every line of copy and every on-image claim, then rewrite it so it still sells. That applies to your listings first, and to your site, packaging and social if the same claims are running there.
Image Galleries
Main image, lifestyle shots, feature call-outs, and comparisons, rebuilt from real competitor research so every image earns its place in the gallery.
Keywords & Copy
Titles, bullet points, and backend search terms, researched and rewritten to get your listing found, then read.
A+ Content & Brand Story
Amazon Brand Registry content that gives your listing the depth a single product page can't.
Full Listing Optimisation
Where it makes sense, I take on the whole listing end to end: image, copy, and keywords working as one.
Recent work
Earthier

I rebuilt the image galleries across Earthier's supplement range, with every claim checked against authorised wording, so each image is persuasive and compliant.

Magnesium Vitamin C B-Complex Selenium D3 + K2 Iron Complex MultiVitamin
Jake Cowdry, founder of JC Essentials Founder
Who's behind it
Jake Cowdry

I ran and scaled my own Amazon brand before this. I've watched sales stall firsthand because the images weren't doing their job, so I know exactly what a weak listing costs you.

Now I work directly with brand owners to fix that. No account managers, no handoffs. You work with me.

Most of the problems I find aren't carelessness. They're claims someone inherited from a supplier or a competitor and nobody ever checked.