Amazon Listing Optimisation

Listings built to convert, not just look nice.

I rebuild image galleries, keywords, and Amazon content for founder-led health, supplement, and fitness brands. Every claim gets checked against the GB nutrition and health claims register before it goes near a listing.

Get in touch

What I do

Everything that shapes how your product sells.

Image Galleries

Main image, lifestyle shots, feature call-outs, and comparisons, rebuilt from real competitor research so every image earns its place in the gallery.

Keywords & Copy

Titles, bullet points, and backend search terms, researched and rewritten to get your listing found, then read.

Claims & Compliance

Health and nutrition claims are governed by retained Regulation 1924/2006 and the CAP Code, and most brands I look at carry at least one claim that isn't authorised. I check every line of copy and every on-image claim, then rewrite it so it still sells. That applies to your listings first, and to your site, packaging and social if the same claims are running there.

A+ Content & Brand Story

Amazon Brand Registry content that gives your listing the depth a single product page can't.

Full Listing Optimisation

Where it makes sense, I take on the whole listing end to end: image, copy, and keywords working as one.

Recent work

Earthier

I'm rebuilding the image galleries across Earthier's supplement range, with every claim checked against authorised wording, so each image is persuasive and compliant.

Magnesium Vitamin C B-Complex Selenium D3 + K2 Iron Complex MultiVitamin

Founder

Who's behind it

Jake Cowdry

I ran and scaled my own Amazon brand before this. I've watched sales stall firsthand because the images weren't doing their job, so I know exactly what a weak listing costs you.

Now I work directly with brand owners to fix that. No account managers, no handoffs. You work with me.

Most of the problems I find aren't carelessness. They're claims someone inherited from a supplier or a competitor and nobody ever checked.